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'''Rice Media''' is a Singapore-based digital publication established in 2017 by Mark Tan and Julian Wong.  
'''Rice Media''' is a Singapore-based digital publication founded by Mark Tan and Julian Wong.<ref name="wikisg">{{cite web |title=Rice Media |url=https://wiki.sg/p/Rice_Media |website=Wiki.sg |access-date=13 July 2026}}</ref> The underlying legal entity, '''Rice Media Pte. Ltd.''' (UEN 201608775C), was incorporated on 4 April 2016, though the outlet was publicly established as a start-up in mid-2017.<ref name="acra">{{cite web |title=RICE MEDIA PTE. LTD. |url=https://opengovsg.com/corporate/201608775C |website=OpenGovSG |access-date=13 July 2026}}</ref><ref name="wikisg"/> The company has positioned itself as "Asia's alternative voice," offering investigative reporting, cultural commentary, and critical analysis on a diverse range of topics, including politics, culture, and lifestyle, with a strong focus on Southeast Asia.<ref name="wikisg"/>


Operating under the legal entity '''Rice Media Pte. Ltd.''', the company has positioned itself as "Asia's alternative voice," offering investigative reporting, cultural commentary, and critical analysis on a diverse range of topics, including politics, culture, and lifestyle, with a strong focus on Southeast Asia.
Renowned for its in-depth human interest stories, Rice Media built its readership around narrative-driven features and essays examining identity, work culture, and social expectations among younger Singaporeans, seeking to challenge conventional narratives and encourage readers to think deeply and broaden their perspectives.<ref name="toc">{{cite web |title=Hustle Studios acquires independent cultural publication RICE Media |url=https://theonlinecitizen.com/2026/04/02/hustle-studios-acquires-independent-cultural-publication-rice-media |website=The Online Citizen |date=2 April 2026 |access-date=13 July 2026}}</ref> In December 2019, the publication expanded its reach by launching operations in Thailand, aiming to deliver localised content.<ref name="wikisg"/> In addition to written articles, Rice Media explores multimedia storytelling through videos and podcasts, while collaborating with various clients on branded content partnerships.<ref name="wikisg"/>


Renowned for its in-depth human interest stories, Rice Media seeks to challenge conventional narratives and encourage readers to think deeply and broaden their perspectives. In 2019, the publication expanded its reach by launching operations in Thailand, aiming to deliver localized content. In addition to written articles, Rice Media explores multimedia storytelling through videos and podcasts, while collaborating with various clients on branded content partnerships.
On 29 March 2026, Rice Media announced its acquisition by Hustle Studios, the creative arm of Hustle Singapore, a SkillsFuture-accredited training provider that had previously partnered with Rice Media on narrative-writing courses.<ref name="toc"/> The deal ended Rice Media's decade-long run as a standalone editorial outlet.<ref name="toc"/> Reports indicated the acquisition followed financial difficulties that had led the company's management to consider ceasing operations altogether; the sale allowed founder and chief executive Mark Tan to settle most of the company's liabilities and provide severance for staff.<ref name="vulcanpost">{{cite web |title=S'pore digital publication RICE Media has been acquired, plans to expand beyond publishing |url=https://vulcanpost.com/910395/rice-media-acquisition/ |website=Vulcan Post |access-date=13 July 2026}}</ref>


On March 29, 2026, Rice Media announced its acquisition by Hustle Studios, the creative arm of local social media content agency Hustle Singapore. Following the acquisition, the publication transitioned from a standalone, independent editorial outlet into an entity integrated with Hustle Singapore's creative learning and community ecosystem, expanding into workshops and public events. Co-founders Mark Tan and Julian Wong stepped down from their executive roles upon the acquisition, transitionally remaining as advisors.
Following the acquisition, the publication transitioned from a standalone, independent editorial outlet into an entity integrated with Hustle Singapore's creative learning and community ecosystem, with a focus on creative industry programmes and community-led workshops.<ref name="toc"/> Rice Media has said it will continue editorial operations at its existing web address, with further programming announcements to follow.<ref name="toc"/> Co-founders Mark Tan and Julian Wong stepped down from their executive roles upon the acquisition, remaining with the company in an advisory capacity during the transition period.<ref name="toc"/>


By providing fresh perspectives on everyday life in Asia, Rice Media has established itself as a significant player in the region's media landscape. It appeals to readers seeking thoughtful, alternative viewpoints that go beyond mainstream coverage, solidifying its reputation as a platform for meaningful storytelling and critical engagement.
By providing fresh perspectives on everyday life in Asia, Rice Media has established itself as a significant player in the region's media landscape. It appeals to readers seeking thoughtful, alternative viewpoints that go beyond mainstream coverage, solidifying its reputation as a platform for meaningful storytelling and critical engagement.
==References==
{{Reflist}}


[[Category:Media Organizations]]
[[Category:Media Organizations]]
[[Category:Mass media in Singapore]]
[[Category:Mass media in Singapore]]

Latest revision as of 23:25, 12 July 2026

Rice Media is a Singapore-based digital publication founded by Mark Tan and Julian Wong.[1] The underlying legal entity, Rice Media Pte. Ltd. (UEN 201608775C), was incorporated on 4 April 2016, though the outlet was publicly established as a start-up in mid-2017.[2][1] The company has positioned itself as "Asia's alternative voice," offering investigative reporting, cultural commentary, and critical analysis on a diverse range of topics, including politics, culture, and lifestyle, with a strong focus on Southeast Asia.[1]

Renowned for its in-depth human interest stories, Rice Media built its readership around narrative-driven features and essays examining identity, work culture, and social expectations among younger Singaporeans, seeking to challenge conventional narratives and encourage readers to think deeply and broaden their perspectives.[3] In December 2019, the publication expanded its reach by launching operations in Thailand, aiming to deliver localised content.[1] In addition to written articles, Rice Media explores multimedia storytelling through videos and podcasts, while collaborating with various clients on branded content partnerships.[1]

On 29 March 2026, Rice Media announced its acquisition by Hustle Studios, the creative arm of Hustle Singapore, a SkillsFuture-accredited training provider that had previously partnered with Rice Media on narrative-writing courses.[3] The deal ended Rice Media's decade-long run as a standalone editorial outlet.[3] Reports indicated the acquisition followed financial difficulties that had led the company's management to consider ceasing operations altogether; the sale allowed founder and chief executive Mark Tan to settle most of the company's liabilities and provide severance for staff.[4]

Following the acquisition, the publication transitioned from a standalone, independent editorial outlet into an entity integrated with Hustle Singapore's creative learning and community ecosystem, with a focus on creative industry programmes and community-led workshops.[3] Rice Media has said it will continue editorial operations at its existing web address, with further programming announcements to follow.[3] Co-founders Mark Tan and Julian Wong stepped down from their executive roles upon the acquisition, remaining with the company in an advisory capacity during the transition period.[3]

By providing fresh perspectives on everyday life in Asia, Rice Media has established itself as a significant player in the region's media landscape. It appeals to readers seeking thoughtful, alternative viewpoints that go beyond mainstream coverage, solidifying its reputation as a platform for meaningful storytelling and critical engagement.

References

<references />