Rice Media

Rice Media is a Singapore-based digital publication established in 2017 by Mark Tan and Julian Wong.

Operating under the legal entity Rice Media Pte. Ltd., the company has positioned itself as "Asia's alternative voice," offering investigative reporting, cultural commentary, and critical analysis on a diverse range of topics, including politics, culture, and lifestyle, with a strong focus on Southeast Asia.

Renowned for its in-depth human interest stories, Rice Media seeks to challenge conventional narratives and encourage readers to think deeply and broaden their perspectives. In 2019, the publication expanded its reach by launching operations in Thailand, aiming to deliver localized content. In addition to written articles, Rice Media explores multimedia storytelling through videos and podcasts, while collaborating with various clients on branded content partnerships.

On March 29, 2026, Rice Media announced its acquisition by Hustle Studios, the creative arm of local social media content agency Hustle Singapore. Following the acquisition, the publication transitioned from a standalone, independent editorial outlet into an entity integrated with Hustle Singapore's creative learning and community ecosystem, expanding into workshops and public events. Co-founders Mark Tan and Julian Wong stepped down from their executive roles upon the acquisition, transitionally remaining as advisors.

By providing fresh perspectives on everyday life in Asia, Rice Media has established itself as a significant player in the region's media landscape. It appeals to readers seeking thoughtful, alternative viewpoints that go beyond mainstream coverage, solidifying its reputation as a platform for meaningful storytelling and critical engagement.